"Okay, so it's gorgeous, but how can a handbag change my world?"

A Taashki handbag is not going to make you more beautiful (although friends will adore your beautiful accessory). It will not attract the love of your life (but you will love it), or cure depression (although it can temporarily make you feel good). It is not a panacea for all your heartaches (but it is a reminder to take care of yourself). Taashki embodies irreverence and fearlessness (or tries to anyway!). It's all about imagination, exploration and adventure. It is a quest for widening your horizons. Extending your comfort zone.

It's about looking at the sun as long as you can and then shifting your gaze to see things in a new way. Or taking yourself out for dinner to experience your own company. It's reveling in the fact that every one of your friends is from a different part of the world. It's about knowing who you are, while knowing that you will always change. It's about walking that change. Growing. Feeling. Experiencing.

Taashki carries your world to work in the morning, or carries you around the world. It is exotic and familiar, all at once. It is a story of your travel to distant lands, or your inward journey over the oceans of your heart. It's about going everywhere and finding yourself where you are. And it's about making something tangible stand for that moment. To remind you that it's what's inside that counts.

"What's with the Looking Inside slogan?"

Taashki encourages you to look inside yourself and find the surprises that lie within, through a cheeky reminder: the outlandish brocade lining in your handbag. Looking inside your Taashki reminds you to look inside yourself; to discover your dreams and then go after them. Taashki is your promise to yourself, tucked preciously under your arm, to stay true to one person you tend to forget - YOU. To put yourself on your 'to do' list. That's what Taashkis are made for: to inspire you to find that moment, to find your unique adventure, and to carry your world when you get there. Whether your life is full of flights or flights of fancy, your Taashki can take you there. Taashki: Looking Inside.

P.S. At Taashki, we want to do well by doing good. So while our designs infuse your life with enthusiasm and adventure, we're giving back to people who need to be looking inside themselves the most. Read more here.